Monday 18 November 2013

Success story


(File Photo / Illustration)
Women mostly in rural areas have to struggle to find an identity for themselves being largely dependent upon male family members for financial and social support. Lack of education facilities and income resources are the additional obstacles that prevent a woman from earning a quality lifestyle. Same was the case with Mobeena, Resident of Mirpurkhas who was living a financially stressed life with her husband and 4 children who were not able to join a school because their parents was not able to bare their educational expenses.
However, one thing distinguished Mobeena from the average woman was a strong resolve to support her family and to give them a chance at building a bright future free of any financial worries. This made her decided to start her own enterprise of garments.

Implication of starting an enterprise was a tough task because she had to face problems that were lack of market knowledge, society backlash and most importantly lack of resources. Her husband supported her morally but due to financial constraints he was not able to support her financially. She contacted Khushhalibank the premier Microfinance bank for financial assistance and the bank not only responded positively on her loan request but also guided her with best possible entrepreneurship ideas to help her run her business smoothly.

Now with support of Khushhalibank Mobeena is now successfully running her own enterprise of sale and purchase of garments in her town. With having a successful experience at the town level she is planning to expand her business to the nearest cities and opening of a kids garments shop for her sister. Not only has she become a successful entrepreneur, she is now also a role model for other members of society as she has produced jobs for other women in the society who are now able to support their families and are changing the fortunes as Mobeena did for her family.


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