Be Curious. Look Inside™

Not All Tablets Are Created Equal

By Naveed Siraj

I was told as a child that it’s what’s on the inside that counts and makes us who we are. This has resonated with me ever since, which is why I’m passionate about my work at Intel and helping people to understand this when they’re choosing a tablet device for the first time.

So what makes up the inside? We all know that atoms are the basic building blocks of life that make up everything we know. They are the food we nourish ourselves with, the water that keeps us hydrated, the bed we sleep in and the technology we use each day. 

Increasingly however, we are asking important questions about what makes up the things we consume. From fair trade or ‘green’ products, to the amount of hidden sugar in supposedly healthy foods, technology devices are no different as they become central to our lives.  So central in fact that tablet ownership has risen across countries in Asia over the past year.Research from Intel supports this, projecting a compound annual growth rate of 38 per cent (2013 – 2017) in the tablet market.As our demands in life increase and preferences change, we want to know that what is inside our devices can help us to keep pace with these needs. 

Variety is the spice of life – The many uses for tablets

Often thought of as simply an entertainment device, tablets are being used in a multitude of ways. For example, a study found that Asia-Pacific consumers are using tablets to search for deals and make price comparisons. In a typical three-month period, nearly 80 per cent of the Asian shoppers surveyed, used a tablet to make a purchase. Not only this but, according to Forrester, a fifth of the world’s tablets will be owned by businesses by 2017, especially as the bring-your-own-device trend prevails. 

As the uses for tablets evolve, so too does the demand for varying levels of tablet performance, making it important to understand that different components inside a tablet will deliver different performance. Not all tablets perform equally, so look at the ‘ingredients’ of a device and choose one that best suits your needs.

What’s inside – The tablet ‘ingredients’

The processor is the ‘brains’ that powers the devices we use in our lives. It provides the performance you need to run multiple applications at once and deliver great experiences – be it surfing the Internet, looking at pictures of friends and family or when watching videos or playing games. It is the very heart of the device; it’s the ‘atom’ that makes up its very being. 

When you’re choosing a device for the first time, while you consider what’s on the outside, pay just as much attention to what is on the inside to meet your everyday needs.

But how do you work out what you need your device to do? At Intel we believe there are five ingredients you should consider:

• A powerful processor, which demands less power, enabling the device to be thinner, sleeker and last longer.

• Outstanding battery life that can provide you with more than 10 hours active battery life and three weeks of standby. You don’t have to worry if you accidentally leave your charger at home for the day.

• If you’re an avid gamer or simply appreciate good graphics, you’ll want superior graphics performance to give you a smooth and immersive gaming or vivid movie-watching experience.

• If you shop online or use Facebook you’ll want a digital life protection feature that keeps your online identity private, protects you from phishing attacks and keeps your data secure.

We understand that everyone’s palate is different, which is why there are so many devices that cater to these differing tastes, and that come in different shapes and sizes, speeds and weights. Some are super thin and sleek, while others are more robust for playful students. However, no matter what they look like on the outside, they all are made up of the same powerful ‘atom’ on the inside– it is the processor that counts. 

I put this challenge to you. Next time you’re looking to buy a new tablet device -ask the question, ‘What’s inside?’

The author Naveed Siraj is Country Manager, Intel Pakistan

Media Briefing

Lamudi.pk continues to enjoy the confidence of the Pakistani real estate sector

Islamabad, March 19, 2014 – Lamudi.pk, the leading real estate classifieds player in Asia, Africa and Latin America, held an interactive session today where Country Director Saad Arshed briefed the media about the success of the venture in Pakistan. Lamudi.pk has become the market leader in Pakistan in terms of growth as it is uploading more than 15,000 properties per month.

Launched last year, the venture has made tremendous inroads in the market and has captured a sizable portion. The online portal has managed to bring more than 500 trusted real estate agents on board and has 35,000 active property listings for thousands of visitors every day. Within this short span of time, the portal has also launched a mobile version of the website to provide the smart phone users an interface that is easy to operate.

Lamudi.pk’s service is straight forward, whether people are looking for properties for rent or for sale, the internet platform Lamudi.pk enables customers to easily find or sell their house, apartment, commercial property or land online. At the same time, property providers and agents get a trusted online presence through a personalized webpage.

Speaking on the occasion Saad Arshed, Country Director, Lamudi.pk said that “Over the course of the last few months we have successfully developed our real estate website in Pakistan. Internet users are growing exponentially in the country and Lamudi.pk is fully cognizant of this fact. We wish to provide our customers with the best deals for private and commercial properties wherever and whenever they want. Keeping in view the demand, we have already launched a mobile version of the website to enable the 15 million smart phone users easy access to the website without logging on to their personal computers. We will continue to bring further innovations in the real estate market to make the rent and sale of properties a hassle free process.”

Key characteristics of Lamudi.pk are its diverse property offers, the intuitive website set-up and the high security standards to avoid fraud. The business platform operates under a high level of transparency through professional photos, updated listings, detailed descriptions, reports and rankings for all of its properties in each market. The Lamudi.pk platform helps brokers to manage their inventory fast, easy and stress-free.

90% of respondents in a recent survey said they’d prefer a touch-enabled device

Intel gives a new touch to technology

PAKISTAN, Lahore, 11 March, 2014 – Intel Pakistan put a different spin on technology as it hosted an informative and entertaining seminar at Pearl Continental Lahore on Touch and Mobile Technology as both a stylish accessory and an essential connectivity tool for modern men and women.

Touch is becoming a standard feature across the board now in devices such as mobiles and tablets. A wide array of devices such as 2-in-1s, Ultrabooks and other notebooks feature touch as well on latest Intel processors. This highlights the importance of creating awareness and knowledge about how to optimize on this technology so that users can enhance their experiences and life-styles accordingly.

The seminar focused on useful information on using and carrying touch devices on a day to day basis whether for work or for personal tasks. Along with fun aspects and useful tips, the seminar undertook discussing the benefits of using touch enabled devices in the workplace; 90% of respondents in a recent survey of Intel employees said they’d prefer a touch-enabled device, while many workers are choosing tablets or Ultrabooks with touch, as their companies adopt BYOD (Bring your own Device) policies.

Key features of the state of the art technology such as its speed, weight and design, combines practicality and style to complement perfectly with your everyday life. They are not just innovative, beautiful and intelligent; they offer performance levels of a full laptop, keeping you connected while on the go without weighing you down. Ultrabooks in particular are less than 0.8 inches thick, weigh barely one kilogram and will fit perfectly in your handbag while still having space for all your other necessities

Touch technology means users can interact with devices in a more natural manner, but there is a need to build awareness as to how it affects work scenarios – including the way we behave and share information. Intel believes that touch-enabled devices will significantly improve both employee productivity and enterprise efficiency along with enhancing the user experience in the personal sphere.

“This is a good opportunity for us to integrate lifestyle with technology and narrow the distinction between a tech-savvy and an everyday technology user in Pakistan. At Intel, we are not producing technology for the sake of it. We want to deliver deeper experiences, in touch with the social and emotional needs of our consumers in their homes, tailoring solutions to variable local needs around the world. The way the technology landscape has evolved, various devices like PCs, tablets, phones are now indispensable and quickly becoming an extension of an individual. We want to ensure that whatever gadget our users choose, it enhances their sense of self. With Intel Inside, you can definitely get more out of your devices, helping you to do what you love to do.” said Asma Aziz, PR and Marketing Manager, Intel Pakistan.