Thursday, 24 October 2013

A tale perseverance:


Thinking about change helps us believing in ourselves, and gives us the hope to make plans bigger than our existing circumstances. But when it comes to the womenfolk in Pakistan, all their aspirations become more difficult to realize compared to the male members of the society, unfortunately. In the most of the underdeveloped areas, women have to struggle more for everything, starting from developing an identity of their own to getting themselves established financially.

The story of Mai Muneeran, resident of Panu Aqil, is no exception. Her Husband was the primary breadwinner for the family and when he became unable to do so due to lack of job opportunities available, things went from bad to worse for the whole family. Her children were pulled out of school and even bare sanitary matters became hard to deal with, such desperate times called only for desperate measures.

One thing distinguished Mai Muneeran from the average women was- instead of falling apart in the face hardship- she had a strong resolve to support her family and to give them a chance to build a brighter future free of financial dependence. This led her to a decision of starting her own livestock and Dairy business.

Mai Muneeran decision was a difficult task to accomplish. On her way to success, she faced implications like social and domestic backlash and contending with lack of resources. Putting aside all her inhibitions, she contacted Khushhalibank, the pioneer bank in microfinance, for financial assistance. Khushhalibank responded Mai Muneeran request with not only the initial finances to enable her for starting dairy and breeding livestock but also gave her the best possible financial and business advisory to run her business smoothly.


Now with the support of Khushhalibank, Ms. Mai Muneeran is running Dairy and livestock breeding business successfully with plans for expansion to a larger scale. She has become a successful entrepreneur who is a role model for other members of the society at the same time. 

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