Islamabad, 17 June 2014: Intel in Pakistan hosted first Intel® Channel Symposiums (ICS) for this year in Karachi & Lahore. The company showcased the latest range of desktops, mobile devices, servers, devices enabling Internet of Things and security devices based on Intel processors at the symposium in addition to conducting training sessions for its Intel® Technology Providers (ITP). Experts from Intel® discussed product integration techniques, sales and marketing best practices with the Intel® Technology Providers to help enhance customer experience and identify growth opportunities for their businesses. The symposium witnessed discussions around the channel achievements and partnership highlights of 2013.About 100ITPs from each city attended the event and the group deliberated on the future roadmap and focus areas of Intel®.
This year Intel® has enhanced some of its offerings for the ITPs, including an improved Intel® Technology Providers website that offers a seamless browsing experience between the PC and other computing devices like tablets and phones, a new Intel® Retail Edge Mobile application to help retail sales people with the essential skills needed for the job and an improved Intel® Learning Network, which delivers a faster and more seamless training experience. Starting this year, a separate content repository in the form of an Internet of Things Community (IoT) will exist on the ITP portal help the channel learn about IoT solutions and provide guidance on selling to end customers.
One of the main areas of focus in this year’s ICS is Intel’s 2014 desktop strategy which aims to (i) reinvigorate the category through compelling new products, (ii) reinvent the category through new form factors like the Next Unit of Computing and portable All in Ones and (iii) lastly remodel the category through brand new usage models and experiences. The symposiums will touch upon how new personal computing form factors like tablets and 2 in1s are an excellent growth opportunity for the channel. The other big growth opportunities to be highlighted this year include the Internet of Things and Servers.. From a server standpoint, the growth opportunity for the channel lies in build out of private and hybrid clouds, workstations especially in key segments like manufacturing and the small and medium business segments. Intel’s focus in the IoT space four main areas including Digital Signage, Intelligent Storage, Point of Sales (POS) and Surveillance will be highlighted at the ICS this year. McAfee is now branded as Intel® Security and at the symposium Intel will discuss how ITPs can now be part of the revenue sharing pool when they sell Intel Security with the devices.
Speaking about the symposium Naveed Siraj, Country Manager Intel Pakistan said “Intel has evolved from being a chip maker to a complete technology solutions provider. The Intel Technology Providers have been an integral part of our growth story in Pakistan and the ITP program has evolved with time to keep up with the changing dynamics of the channel. Through the Intel Channel Symposiums from this year onwards we aim to better connect with our ITPs and outline the various growth opportunities as well update them about our product and solutions roadmaps.”
Intel has been evangelizing the channel ecosphere through the hundreds of Intel® Technology Providers in Pakistan and encouraging the adoption of Intel® based products in the country and region. This year Intel® will host two Intel® Channel Symposiums across the country in the month of June.
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