Student vehicles improve mileage performance despite a more challenging street circuit
Islamabad: February 13, 2014: While Indonesia and Thailand won four and three titles respectively on the track at Shell Eco-marathon (SEM) Asia 2014, Pakistan walked away with an award for marketing and communicating their vehicles the most effectively.
Despite the challenges teams faced on a new street circuit in Manila, teams continued to set records in a number of fuel categories, on a track designed to test the boundaries of fuel efficiency in a real world environment, and who can drive the furthest on the equivalent of 1 kWh or 1 litre of fuel.
Team How Much Ethanol from Panjavidhya Technological College Thailand drove 2,730km on a litre of ethanol – the highest mileage recorded at this year’s competition and the equivalent distance from Manila to Jakarta. In the Urban Concept Gasoline category, team Universitas Indonesia set a new best performance of 301.7km/l – almost double their previous results.
In addition to 12 on-track awards, teams also competed for six off-track awards that tested various technical and creative skills, and the approach teams took to safety and sustainability. A panel of experts from various fields judged the students on a variety of categories that covered Safety, Communications, Technical Innovation, Vehicle Design, Perseverance and Spirit of the Event and the Shell Helix Tribology Award.
National University of Sciences and Technology, Karachi-PNEC NUST PROTOTYPE, who have participated in SEM Asia since 2010, won the Communications award for their innovative approach to creating awareness and support for their team for Shell Eco-marathon Asia. Besides important traditional media partnerships, they went to various public forums targeting college and school students, families and the community at large. They secured interest from local celebrities who helped attract a much wider audience through their own social media presence. Their communications mix and use of multiple channels and platforms were both effective and innovative in meeting their objectives.
“Although getting to the event is its own reward and a massive learning experience, winning this off-track award is an honour for us. We are proud to represent Pakistan in this international competition” said Ansharah Riaz, second year student at NUST.
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